First, an admission. I am not a Starbucks fan. Yes, this is an article about Starbucks and the COO, Ms. Roz Brewer.
However, this article combines my favorite components of a great business story. A new person comes in to improve the company. This new person is not from that industry. The new person asks the right questions and uses data to determine what is working and not working. Next is execution. And finally, the results. On a side note, it is an industry I enjoy reading about.
This article is exactly like that. Ms. Roz Brewer comes in and does all of the above. I love reading about coffee, but alas, as noted earlier, I do not drink Starbucks products. However, this is a very good article for the reasons noted in the second paragraph. You will learn about Ms. Brewer's background. You will learn a lot about how she changed course in the business, how she determined the new direction, the importance of data and analysis, how she asked the right questions, and the importance and difficulty of execution. And you will learn something new about Starbucks.
Title: How Starbucks Got Its Buzz Back
Link: https://fortune.com/longform/starbucks-coo-roz-brewer-sales-retail/
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