Friday, May 31, 2019

R&D is Alive and Well at Chick-fil-A

I love Chick-fil-A. The spicy chicken sandwich is a favorite as is the unsweetened tea.  This post highlights how Chick-fil-A creates new items on the menu. 

Please note how long it takes and the painstaking research company staff do when considering a new menu item.  They look all over for ideas and develop numerous variations of the product. Also, I found it interesting how many tries it takes and at the effort to engage their customers for feedback and critique from a wide cut of the U.S.  R&D is alive and well, at least at Chick-fil-A.  Remember this next time you order food at Chick-fil-A. 

My thanks to Business Insider.  Link the article:

https://www.businessinsider.com/chick-fil-a-new-menu-items-2019-5

No comments:

Post a Comment