I love Chick-fil-A. The spicy chicken sandwich is a favorite as is the unsweetened tea.  This post highlights how Chick-fil-A creates new items on the menu. 
Please note how long it takes and the painstaking research company staff do when considering a new menu item.  They look all over for ideas and develop numerous variations of the product. Also, I found it interesting how many tries it takes and at the effort to engage their customers for feedback and critique from a wide cut of the U.S.  R&D is alive and well, at least at Chick-fil-A.  Remember this next time you order food at Chick-fil-A. 
My thanks to Business Insider.  Link the article:
https://www.businessinsider.com/chick-fil-a-new-menu-items-2019-5
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