Customer Service - Makes You or Breaks You

Customer service is a vital component of any business.  It makes or breaks you.  It is the basis of what others say about your business and how your current and future customers view you. 

More small businesses are moving to a self help model.  This makes sense, given the technology in our hands. Technology also allows customer service to operate 24/7.  This is valuable, not everyone is on a 9-5 schedule.  So anyone can access help when it suits their schedule.  

But be aware, a self service model can also lead to incredible frustration.  It is incumbent on the small business owner to make it as easy and logical as possible.  This may require training and a commitment to enhancing the website. 

The following article by Jimmy Rodela offers one model for any small business to ponder. 

https://www.msn.com/en-us/money/small-business/a-beginners-guide-to-customer-self-service/ar-BB16xwAN