One of the frequent topics I write about is economic development agencies taking advantage of changes in a competitor's circumstances.
This one is no different. It is an excellent Fortune article by Viviene Walt about Amsterdam's strategy, execution, and likely success in becoming the financial center of the European Union when the United Kingdom finally exits.
A key point, Amsterdam built on existing advantages. The city was up against stiff competition that included Paris and Frankfurt.
However, the effort to attract the European Medicines Agency (EMA) to Amsterdam is an excellent part of the story. As you read the article, you will see why attracting the EMA was so important and how Amsterdam executed the strategy.
Link to article: https://fortune.com/longform/brexit-amsterdam-the-new-london-europe-companies/
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