Pivot

This post includes one of my favorite items:  hummus.  It is also about an entrepreneur who recognizes the need to pivot due to customer feedback and becomes very successful. 

The article is from Entrepreneur and highlights the struggles of Jesse Wolfe and his firm, O'Dang Hummus.  

As we know from reading the article, he faced the same challenges other start-up firms have when competing in the food industry and retail sales.  The article notes that Mr. Wolfe overcame the initial issues of product development, testing, reevaluating, and getting on a supermarket shelf.  But he still did not meet his expectations. 

Unlike others who fail, he learned from his product testing and found another avenue.  It required him to significantly revise the final product, but he could have never done it without customer feedback. Sometimes we forget that the customer can offer insights others simply cannot see.  Mr. Wolfe heard them and acted accordingly. 

I think you will enjoy the article. It is authored by Jason Feifer.  Mr. Feifer does an excellent job carrying you through Wolfe's journey. 

https://www.entrepreneur.com/article/341808