This is a very short post. I love a good story about branding. This is one. If you like high end raincoats and have a sense of style, you likely know about Stutterheim rain coats.
Note the history of the firm. In fact, of most interest is how the company started. It is atypical of most business stories I have run across.
http://www.bloomberg.com/news/articles/2015-03-05/stutterheim-s-high-end-raincoats-show-swedish-gloom-sells
